Lori Senecal is one of the globally recognized digital advertising professionals. She is the current CP+B global CEO and also serves as the MDC Partners Network’s president. Senecal was offered her current position at CP+B in March 2015 and will be retiring from the company in December 2017. Her service has significantly assisted in improving how the firm relates to its clients. CP+B has never lost a customer since she joined it. The agency’s chairperson, Chuck Potter, has been striving to ensure that he has a perfect replacement for Senecal before she leaves. She has been working with him to make sure that her retirement will not have a negative impact on the company. Lori was appointed as the head of CP+B due to her excellent management and organization skills.
CP+B have been able to penetrate the local and global advertising industry due to the outstanding expertise of Lori Senecal. She has played a significant part in the establishment of reliable communication and management strategies that have facilitated coordination in all the company’s ten branches. Lori has good relationships with the employees of the enterprise. Within her first year as the CP+B global CEO, she managed to secure the American Airlines account. Visit Adweek to know more.
According to NY Times, the advertising agency is currently trying to improve the management skills of the administrators of its regional offices. It is focused on making them ready to take Lori position when she leaves. Danielle Aldrich was recently appointed to be CP+B West’s president. Before being offered the promotion, she was the CP+B Boulder’s co-managing director. She is now in charge of operations at Boulder and Los Angeles divisions of CP+B. Other executives that were promoted include CP+B Europe’s Richard Pinder, CP+B Brazil and Miami’s Vinicius Reis, and CP+B Beijing’s Bamboo Yee. Aldrich has been an employee of CP+B for the past 14 years. She has had an opportunity to serve American Airlines, Hotel.com, and Hershey accounts.
Lori Senecal has made significant accomplishments in the years that she served as an advertising expert. She joined the industry while living in Canada and never imagined of being an executive of an internationally recognized agency. Lori has held administrative positions in companies such as McCann New York, KBS+, and MDC Partners Network.
Big Brands and companies have been hunting Jose Henrique Borghi for his remarkable work in advertising and Ads development. Some of the corporate giants that have benefited from his work include; Unilever, Mitsubishi, Sazon, Fiat, Ox, Cosmetics, Coral Paints, American Express and Delta Airlines among others. In the Brazilian Advertising Industry he is a household name.
Jose Borghi attended the Pontifical Catholic University, Campinas and studied Advertising and Propaganda. He has worked for several agencies such as the Standard Ogilvy Agency, FCB, DM9/DDB, Leo Burnett and many more. The drive in him to launch his own ad agency or company was actualized when he partnered with Erh Ray. The firm, BorghiErh Creative Intelligence agency began operation in 2002. They had no funding from financial institutions, support or a prominent figure to lean on, but all the same worked together in developing it. Click here to know more.
The Borghi ad agency has undergone several changes in leadership, ownership and operations and it presently the Mullen Lowe Ad Agency. Jose Borghi has made some of the most captivating ads in the industry such as the ad on the Claudia Magazine. It attempts to enlighten people to denounce female violence and encourage women to report cases of abuse. Another easy to remember ad is that of Mammal of Parmalat, it encouraged conservation of wildlife.
About Jose Henrique Borghi
He is the Chief Executive Officer of Mullen Lowe Brazil along with Andre Gomes. He believes in adopting new marketing and advertising strategies to cope up with market competition. In recognition for his work, he has received awards such as; in the New York Film Festival, Cannes Film Festival, Abril Awards and the Clio Awards. He has worked with many Fortune 500 companies throughout his advertising career. He is consulted widely on issues of content creation, planning, promotion and marketing.
Learn more about him: http://grandesnomesdapropaganda.com.br/tag/jose-henrique-borghi/
For people that want to advertise, it is important to have a plan. There is more to advertising than just putting together an ad that is going to capture attention. One must take the time to come up with a plan that is going to attract some of the target audience so that the client will be able to get the most conversions. One of the most important aspects of the plan is knowing where the target audience and when they will be there. The most important thing to do is reach as many people as possible so that they will be able to profit.
In order to manage this, one needs the help of an advertiser. One example of an advertising company is Mullen Lowe. One of the top advertisers is Jose Henrique Borghi. He is someone who has taken an interest in advertising to the point that he has studied about everything that goes into advertising which includes the timing. He knows all of the mechanics of a successful ad campaign. At the same time, he also understands that there is a lot of room for creativity. One of the best ways to profit is through the representation of the individual company. Click here to know more.
Jose Borghi is especially willing to pay close attention to all of the aspects of a company that he is advertising for so that he will be able to capture the essence of the company in his ad campaign. He will use the music, style, and visuals of the ad campaign in order to make sure that the ad is a great representative of the company. Also, it has to bring in the people that are interested in buying or trying out anything of the company that has been advertised to them. There is a lot that has to go into the advertising of the company.