The Wisdom of Advertising and Marketing by Jose Henrique Borghi

Big Brands and companies have been hunting Jose Henrique Borghi for his remarkable work in advertising and Ads development. Some of the corporate giants that have benefited from his work include; Unilever, Mitsubishi, Sazon, Fiat, Ox, Cosmetics, Coral Paints, American Express and Delta Airlines among others. In the Brazilian Advertising Industry he is a household name.

Jose Borghi attended the Pontifical Catholic University, Campinas and studied Advertising and Propaganda. He has worked for several agencies such as the Standard Ogilvy Agency, FCB, DM9/DDB, Leo Burnett and many more. The drive in him to launch his own ad agency or company was actualized when he partnered with Erh Ray. The firm, BorghiErh Creative Intelligence agency began operation in 2002. They had no funding from financial institutions, support or a prominent figure to lean on, but all the same worked together in developing it. Click here to know more.

The Borghi ad agency has undergone several changes in leadership, ownership and operations and it presently the Mullen Lowe Ad Agency. Jose Borghi has made some of the most captivating ads in the industry such as the ad on the Claudia Magazine. It attempts to enlighten people to denounce female violence and encourage women to report cases of abuse. Another easy to remember ad is that of Mammal of Parmalat, it encouraged conservation of wildlife.

About Jose Henrique Borghi

He is the Chief Executive Officer of Mullen Lowe Brazil along with Andre Gomes. He believes in adopting new marketing and advertising strategies to cope up with market competition. In recognition for his work, he has received awards such as; in the New York Film Festival, Cannes Film Festival, Abril Awards and the Clio Awards. He has worked with many Fortune 500 companies throughout his advertising career. He is consulted widely on issues of content creation, planning, promotion and marketing.

Learn more about him: http://grandesnomesdapropaganda.com.br/tag/jose-henrique-borghi/

Jose Henrique Borghi Carefully Comes up with the Best Plans for Advertising

For people that want to advertise, it is important to have a plan. There is more to advertising than just putting together an ad that is going to capture attention. One must take the time to come up with a plan that is going to attract some of the target audience so that the client will be able to get the most conversions. One of the most important aspects of the plan is knowing where the target audience and when they will be there. The most important thing to do is reach as many people as possible so that they will be able to profit.

In order to manage this, one needs the help of an advertiser. One example of an advertising company is Mullen Lowe. One of the top advertisers is Jose Henrique Borghi. He is someone who has taken an interest in advertising to the point that he has studied about everything that goes into advertising which includes the timing. He knows all of the mechanics of a successful ad campaign. At the same time, he also understands that there is a lot of room for creativity. One of the best ways to profit is through the representation of the individual company. Click here to know more.

Jose Borghi is especially willing to pay close attention to all of the aspects of a company that he is advertising for so that he will be able to capture the essence of the company in his ad campaign. He will use the music, style, and visuals of the ad campaign in order to make sure that the ad is a great representative of the company. Also, it has to bring in the people that are interested in buying or trying out anything of the company that has been advertised to them. There is a lot that has to go into the advertising of the company.