TechStyle Success in the Fashion and e-commerce Industry

The technology, fashion, and e-commerce markets are expanding. Retail e-commerce profits have been increasing, and they are expected to continue growing in the future. Startups and continuing businesses have used numerous methods to attract customers. The membership program has been used by many businesses to capture the attention of customers. Other companies have also applied different methods. The TechStyle Fashion Group is the first company to use the subscription program model.

JustFab established the first fashion membership program in 2010. It was the first in the retail industry for footwear. The program was beneficial to its VIP members who received more than 30% discount. The VIP members also received loyalty rewards, promotions, and free shipping. The model attracted more than 6 million members in two years. JustFab sold 2.5 million shoes in the first three months of 2012.

JustFab then expanded its operation in the next four years by acquiring ShoeDazzle and FabKids. It also opened stores in Germany, the United Kingdom and in other six countries. It also opened Fabletics alongside Kate Hudson. JustFab underwent some adjustments and changed its name to TechStyle. The new tittle suited the company since it incorporated data science and e-commerce in its operations.

JustFab currently known as TechStyle was co-founded by Adam Goldenberg and Don Ressler. Adam Goldberg is a co-CEO of TechStyle. He started his venture in startups 20 years ago. At the age of 13 years, he established an online bulletin board that transformed into the Gamer’s Alliance gaming website. He sold the gaming website to Intermix at the age of 17 years. He was made the Chief Operating Officer of Intermax two years later. The appointment made him the young COO in the history of public companies. He left his job at Intermax and founded Intelligent Beauty which led to the birth of additional companies including JustFab and DermStore. Mr. Goldenberg is in charge of marketing and internal systems.

Don Ressler is also the co-founder and co-CEO of TechStyle. He has been involved in e-commerce and online retailing. Mr. Ressler has been successful in the business world. In 1997, he sold his Fitness.Com to Intermix Media. Prior to joining Intermix, he was the Chief Executive Officer and President of Fitness Heaven. He also co-founded Alena Media and Hydroderm. Don Ressler then co-founded Intelligent Beauty with Adam Goldenberg. Intelligent Beauty inspired the two entrepreneurs to establish TechStyle. Mr. Ressler is in charge of customer experience.

Find out more about Don Ressler: http://weeklyopinion.com/2017/08/ceos-adam-goldenberg-and-don-ressler-pioneer-a-more-consumer-focused-interactive-shopping-experience/

Logan Stout Success in IDlife

Logan Stout is an iconic investor who has continued to thrive in his investment in IDlife. He is an entrepreneur who creatively with other partners started the IDlife organization that aims at providing a nutritional supplement to different clients. Apart from been an investor, he is also a speaker who has motivated people in different seminars, and he still is an author. He has mentored different young investors and has continued to urge the young entrepreneurs to follow their passion so that they can achieve their dreams in their future years. He is also a philanthropist.

Logan Stout established the IDlife organization so that he could address the nutritional needs of different people. He is passionate about helping people to live a healthy life. According to Logan Stout, every person has a different nutritional need from other people. While other people seek for nutrition supplements that will enable them to increase in weight, other people will be seeking to have the right nutrition so as to lose their excess fat. He notes that there is a solution for every nutritional need that each person has to enable them to live a healthy life that is not deteriorating.

Actually, IDlife notes that the need of their clients are affected by their personality, their health, their medical needs and also their fitness needs. IDLife aims to solve the deficits of the nutrients in their client’s body. He is passionate about helping people to live a healthy life. According to Logan Stout, every person has a different nutritional need from other people. It is notable that the Logan Stout idea to start the organization originated from his passion for assisting people live in the right healthy way.

As an author, Logan Stout has a message to young entrepreneurs and the society at large. He notes that everybody should aim to assist and inspire any potential power in the young people. He advises that the society should never act as the barriers to new ideas and developments. Logan Stout urges business leaders not to be resistors of change rather advocate and support change that will lead to a better society.

Logan Stout was raised in Texas and later married Haley Stout, a lady that he met in his high school. Stout was a great baseball player and devoted to training young players and thereby inspiring them. During his time as a player, he featured in different journals and magazines.

IDLife Social Media: www.youtube.com/watch?v=jPqdr4WK-ig

Sweetgreen, the Changing Face of Fast Foods Bars

Sweetgreen is the newest name in town when it comes to serving fresh, healthy, and organic foods. Although it has been in the industry for only a short time, it has already created a great impact. Many legendary hotels would like to be like Sweetgreen if they had the chance to start all over again.

The salad bar, which has over 40 locations, has their unique recipe that makes the locations become crowded during lunch hours. According to its co-CEO, Nathaniel Ru, their aim is to create a brand that ensures more people are eating healthy.

Management Strategies to Learn from Sweetgreen Founders

The salad bar was co-founded by three friends who were also classmates at George University. They all have a passion for technology, and this explains why 30% of all transactions made at Sweetgreen are made using either a mobile app or via the website. They also believe in connecting with their customers.

To achieve this, they close their corporate offices at least five times each year to work in the outlets. Ru further adds that they don’t believe in having a centralized corporate headquarters. Instead, they prefer a decentralized headcount. Even without the headquarters, they have managed to open several branches with the hope of expanding nationwide.

How the Trio Met

The three co-founders, CEO’s Nathaniel Ru, Nicolas Jammet, and Jonathan Neman, are all graduates of Georgetown University where they were classmates in the entrepreneurship class.

They have quite a lot in common considering their parents started businesses instead of employment and they are all generation one immigrants.

Their survey on Georgetown made them realize that there was no healthy food join. That is how they decided to open a restaurant after graduating in 2007.

When their first winter break came, the university was left empty as all students went home. Their business survived this and that is how they got confidence that they would make it in the industry.

About Nathaniel Ru

The co-founder and co-CEO, Nathaniel Ru says that they feel it is important that their customers see their ingredients and the process of making food in their kitchen.

Instead of telling people how they make their food, they opt to show them, which is easier. It also boosts the confidence in the ingredients used in making their meals.

Nathaniel Ru says that they introduced the process where you stand in the front row where the ingredients are. A customer service takes you through the preparation process.

You have wait for 15 minutes, as your food is prepared. Ru says that although this process takes time, it helps improve the accuracy in which the hotel prepares your meals.

The Wisdom of Advertising and Marketing by Jose Henrique Borghi

Big Brands and companies have been hunting Jose Henrique Borghi for his remarkable work in advertising and Ads development. Some of the corporate giants that have benefited from his work include; Unilever, Mitsubishi, Sazon, Fiat, Ox, Cosmetics, Coral Paints, American Express and Delta Airlines among others. In the Brazilian Advertising Industry he is a household name.

Jose Borghi attended the Pontifical Catholic University, Campinas and studied Advertising and Propaganda. He has worked for several agencies such as the Standard Ogilvy Agency, FCB, DM9/DDB, Leo Burnett and many more. The drive in him to launch his own ad agency or company was actualized when he partnered with Erh Ray. The firm, BorghiErh Creative Intelligence agency began operation in 2002. They had no funding from financial institutions, support or a prominent figure to lean on, but all the same worked together in developing it. Click here to know more.

The Borghi ad agency has undergone several changes in leadership, ownership and operations and it presently the Mullen Lowe Ad Agency. Jose Borghi has made some of the most captivating ads in the industry such as the ad on the Claudia Magazine. It attempts to enlighten people to denounce female violence and encourage women to report cases of abuse. Another easy to remember ad is that of Mammal of Parmalat, it encouraged conservation of wildlife.

About Jose Henrique Borghi

He is the Chief Executive Officer of Mullen Lowe Brazil along with Andre Gomes. He believes in adopting new marketing and advertising strategies to cope up with market competition. In recognition for his work, he has received awards such as; in the New York Film Festival, Cannes Film Festival, Abril Awards and the Clio Awards. He has worked with many Fortune 500 companies throughout his advertising career. He is consulted widely on issues of content creation, planning, promotion and marketing.

Learn more about him: http://grandesnomesdapropaganda.com.br/tag/jose-henrique-borghi/