Sweetgreen, the Changing Face of Fast Foods Bars

Sweetgreen is the newest name in town when it comes to serving fresh, healthy, and organic foods. Although it has been in the industry for only a short time, it has already created a great impact. Many legendary hotels would like to be like Sweetgreen if they had the chance to start all over again.

The salad bar, which has over 40 locations, has their unique recipe that makes the locations become crowded during lunch hours. According to its co-CEO, Nathaniel Ru, their aim is to create a brand that ensures more people are eating healthy.

Management Strategies to Learn from Sweetgreen Founders

The salad bar was co-founded by three friends who were also classmates at George University. They all have a passion for technology, and this explains why 30% of all transactions made at Sweetgreen are made using either a mobile app or via the website. They also believe in connecting with their customers.

To achieve this, they close their corporate offices at least five times each year to work in the outlets. Ru further adds that they don’t believe in having a centralized corporate headquarters. Instead, they prefer a decentralized headcount. Even without the headquarters, they have managed to open several branches with the hope of expanding nationwide.

How the Trio Met

The three co-founders, CEO’s Nathaniel Ru, Nicolas Jammet, and Jonathan Neman, are all graduates of Georgetown University where they were classmates in the entrepreneurship class.

They have quite a lot in common considering their parents started businesses instead of employment and they are all generation one immigrants.

Their survey on Georgetown made them realize that there was no healthy food join. That is how they decided to open a restaurant after graduating in 2007.

When their first winter break came, the university was left empty as all students went home. Their business survived this and that is how they got confidence that they would make it in the industry.

About Nathaniel Ru

The co-founder and co-CEO, Nathaniel Ru says that they feel it is important that their customers see their ingredients and the process of making food in their kitchen.

Instead of telling people how they make their food, they opt to show them, which is easier. It also boosts the confidence in the ingredients used in making their meals.

Nathaniel Ru says that they introduced the process where you stand in the front row where the ingredients are. A customer service takes you through the preparation process.

You have wait for 15 minutes, as your food is prepared. Ru says that although this process takes time, it helps improve the accuracy in which the hotel prepares your meals.

The Wisdom of Advertising and Marketing by Jose Henrique Borghi

Big Brands and companies have been hunting Jose Henrique Borghi for his remarkable work in advertising and Ads development. Some of the corporate giants that have benefited from his work include; Unilever, Mitsubishi, Sazon, Fiat, Ox, Cosmetics, Coral Paints, American Express and Delta Airlines among others. In the Brazilian Advertising Industry he is a household name.

Jose Borghi attended the Pontifical Catholic University, Campinas and studied Advertising and Propaganda. He has worked for several agencies such as the Standard Ogilvy Agency, FCB, DM9/DDB, Leo Burnett and many more. The drive in him to launch his own ad agency or company was actualized when he partnered with Erh Ray. The firm, BorghiErh Creative Intelligence agency began operation in 2002. They had no funding from financial institutions, support or a prominent figure to lean on, but all the same worked together in developing it. Click here to know more.

The Borghi ad agency has undergone several changes in leadership, ownership and operations and it presently the Mullen Lowe Ad Agency. Jose Borghi has made some of the most captivating ads in the industry such as the ad on the Claudia Magazine. It attempts to enlighten people to denounce female violence and encourage women to report cases of abuse. Another easy to remember ad is that of Mammal of Parmalat, it encouraged conservation of wildlife.

About Jose Henrique Borghi

He is the Chief Executive Officer of Mullen Lowe Brazil along with Andre Gomes. He believes in adopting new marketing and advertising strategies to cope up with market competition. In recognition for his work, he has received awards such as; in the New York Film Festival, Cannes Film Festival, Abril Awards and the Clio Awards. He has worked with many Fortune 500 companies throughout his advertising career. He is consulted widely on issues of content creation, planning, promotion and marketing.

Learn more about him: http://grandesnomesdapropaganda.com.br/tag/jose-henrique-borghi/