Sweetgreen is the newest name in town when it comes to serving fresh, healthy, and organic foods. Although it has been in the industry for only a short time, it has already created a great impact. Many legendary hotels would like to be like Sweetgreen if they had the chance to start all over again.
The salad bar, which has over 40 locations, has their unique recipe that makes the locations become crowded during lunch hours. According to its co-CEO, Nathaniel Ru, their aim is to create a brand that ensures more people are eating healthy.
Management Strategies to Learn from Sweetgreen Founders
The salad bar was co-founded by three friends who were also classmates at George University. They all have a passion for technology, and this explains why 30% of all transactions made at Sweetgreen are made using either a mobile app or via the website. They also believe in connecting with their customers.
To achieve this, they close their corporate offices at least five times each year to work in the outlets. Ru further adds that they don’t believe in having a centralized corporate headquarters. Instead, they prefer a decentralized headcount. Even without the headquarters, they have managed to open several branches with the hope of expanding nationwide.
How the Trio Met
The three co-founders, CEO’s Nathaniel Ru, Nicolas Jammet, and Jonathan Neman, are all graduates of Georgetown University where they were classmates in the entrepreneurship class.
They have quite a lot in common considering their parents started businesses instead of employment and they are all generation one immigrants.
Their survey on Georgetown made them realize that there was no healthy food join. That is how they decided to open a restaurant after graduating in 2007.
When their first winter break came, the university was left empty as all students went home. Their business survived this and that is how they got confidence that they would make it in the industry.
About Nathaniel Ru
The co-founder and co-CEO, Nathaniel Ru says that they feel it is important that their customers see their ingredients and the process of making food in their kitchen.
Instead of telling people how they make their food, they opt to show them, which is easier. It also boosts the confidence in the ingredients used in making their meals.
Nathaniel Ru says that they introduced the process where you stand in the front row where the ingredients are. A customer service takes you through the preparation process.
You have wait for 15 minutes, as your food is prepared. Ru says that although this process takes time, it helps improve the accuracy in which the hotel prepares your meals.