Succeeding in the fashion industry in our current times is a tall order for a startup company or brand. The underlying factor for this situation is that getting clients to know the products and have an interest in purchasing them is not an easy task with so many competitors in the fashion pool. Consecutively, brands opt to sell their merchandise with related sale websites such as Amazon that have millions of clients from around the world looking for various products. The downside of using Amazon as a middle agent is the charged commission.
Some enterprises opt for the independent route and employ creative and intelligent marketing and merchandising tools to grow their business and maintain an extensive client base. One such brand is Fabletics, which began operating in 2013 under the initiation of Kate Hudson, Don Ressler, and Adam Goldenberg and is currently worth $250. Unlike the age before the boom of the internet, brands have realized that quality of products is not enough argument to increase the clients’ interests in the purchase. The urban consumer values fast deliveries, the brand’s status, item’s design and efficient customer service.
Fabletics has managed to blow its competitors completely off balances maximizing on these factors to give the new customers an improved shopping experience. Traditionally, customers walk into stores and get a feel of the clothes only to buy similar products from another cheaper store. Fabletics has reversed this process by ensuring that 25 percent of walk-in customers sign up for their e-commerce shop. When a customer tries on a product, Fabletics adds the item similarly to their online shopping cart. They use the online data to track the preferences of their customers to satisfy their future needs of style, size, and quantity. Fabletics is among the few brands who have figured out a way to compete with Amazon using online data, business technology, and ROI based media. It is paramount for new subscribers to take on the Fabletics lifestyle quiz so that the brand understands their needs in sportswear.
Kate Hudson believes that identifying the marketing opportunities is a key factor in growing a startup fashion brand. She is actively involved in Fabletic’s daily transactions and has an accurate representation of which apparels sell fast and which ones don’t. Kate explains that evaluating the apparels’ online data is necessary for generation of inventory. Additionally, Kate is passionate about philanthropy and serves on the board of her mother’s foundation, Hawn Foundation which educates children on mindfulness.
Vegan and cruelty free makeup is something that catches the eyes of any women that are interested in trying something new. Lime Crime is one such brand that is advertised in this way, and it has become an important part of the cosmetics industry. Much of the appeal of this brand has to do with the way that Doe Deere has elevated the brand and made people consider something new.
This hair dye that is considered semi-permanent is what is catching the eye of the consumer that wants something bold and refreshing. Lime Crime, dubbed Unicorn makeup, has become one of the most popular brands of cosmetics on the market. People are now noticing that the Baby Pink and Salad hair dye from Lime Crime are reflective of the interesting shades of lipstick that are available. All of this makes it possible for consumers to look into the interesting brands of hair dye and lipstick and coordinate. This is what Doe Deere seems to have been doing for years, and now she is giving consumers the chance to duplicate her look through her products.
That may be the thing that really makes people notice the expansion of the brand. Doe Deere is spearheading the movement, and she always puts her best foot forward by using her own products. She figures that one of the easiest ways to get consumers to consider these products is by showing how much she loves what she is selling. Consumers were already seeing her with the hair dye even in the early stages of marketing her products. There was a buzz about the hair dye, and this is why the hair dye would gain more attention and become part of the product line.
Doe Deere has already been selling lipstick and eyeliner, but this hair dye adds a whole new dimension to the products that she was previously selling. It shows that this is the type of brand that has managed to grow and evolve along with the needs to customers. That is the main reason that the brand has remained profitable over the years.
When people think about Wengie, they think about the beautiful YouTube vlogger that gives out secrets to beauty. However, one of the things many people need to know about Wengie is that she is very good at marketing and running a business. After all, it takes a lot of marketing and work for people to have a successful channel. The first phases of establishing a business and an online presence involves reaching out to a lot of people. It is important for people to actually connect with others and engage in different activities. As they put themselves out there, they attract people that are interested in what they have to offer.
Wengie herself has put social media to good use. She has used her blog, her other accounts in order to engage in topics that she is passionate about. As she has worked on her YouTube channel, she has also reached out to people so that they will be interested in what she has to say. For those that are wondering how to reach out, there is more to it than to ask for followers. Instead, one has to give people a reason to follow her. This can be something along the lines of contributing to a conversation on a topic one is passionate about.
Wengie is very accessible as well as beautiful. This is one of the reasons that many people are supporting him and enjoying her videos. She is also very upfront and honest about what she is going through. She does everything she can to keep her fans happy and in the loop so that they will be able to know of all of the updates in her life. Wengie is an inspiration to people who have been faced with some difficulties when it comes to their careers.