Carolyn Chinn, merchandising lead for Starbucks Retail Branded Partnerships, has to fill her stores with snacks that everyone can enjoy. And these days that is difficult to do because you must cater to vegans and vegetarians, people who do not eat gluten, Kosher consumers and those conscious consumers who will only eat organic and sustainable sourced food. That’s nearly impossible to pull off with the name brands of chips, pretzels and cheese puffs. But there is an upstart out there that packs a delicious punch while satisfying even the most picky of consumers. These snacks are called Hippeas.
Hippeas have become a reality because of Green Park Holdings CEO Livio Bisterzo. The Italian entrepreneur now lives in Los Angeles, but he has a brilliant history in the business world. He’s taken such brands as Kyoku and Little Miracles to markets all over the world and now he aims to make Hippeas a dominant snack on the global market as well.
He starts with the chickpea, a legume that is nutrient-packed with protein and fiber; great for the body. His company then turns those beautiful little veggies into a crispy snack shaped something like a cheese puff. Then they dust those nutritious nuggets with a wide variety of flavors like vegan white cheddar, far out fajita, happenin’ hickroy, maple haze, pepper power and sriracha sunshine. The texture and mouth feel of these snacks is better than name brand competitors and the chickpea delivers three grams of fiber and four grams of protein in every serving.
Hippeas chose the chickpea because of its abundant goodness for mother earth. The plant has a symbiotic relationship with the soil, returning the key nutrient nitrogen to the ground as a byproduct of growth. Nitrogen is one of three leading indicators for soil fertility.
Livio Bisterzo is not only taking care of his consumers and the soil, he takes care of his producers through an organization called Farm Africa. Farm Africa teaches chickpea farmers in Eastern Africa more efficient, sustainable techniques while helping to streamline their businesses.
This revolutionary way of producing snacks puts Hippeas into position to dominate the snack market. It’s why the tasty snacks are sold in Starbucks all over the world.