Dr. Avi Weisfogel DDS, co-founder of Dental Sleep Masters, knows that the majority of people with sleep apnea are unaware that they have the condition, and of those people who are aware that they have sleep apnea, many do not like the traditional noisy machines and uncomfortable masks, so they do not use them. Weisfogel noticed this problem when he opened his dental practice in Old Bridge, New Jersey, and he realized that for more people to get the help that they needed, dentists and physicians would have to work together.
As he told Ideamensch, Weisfogel has always been interested in helping patients with sleep disorders. Establishing Healthy Heart Sleep in 2010 and Owner Unlimited Sleep Patient in 2012, he combined Healthy Heart Sleep’s focus on sleep labs with Owner Unlimited Sleep Patient’s emphasis on increasing dentist’s sleep disorder patients to create Dental Sleep Masters, which has separate programs for dentists and physicians who want to increase their practice by adding sleep medicine.
While Avi Weisfogel excels at marketing, Dental Sleep Masters is not marketing program. A small percentage of the program deals with helping dentists grown their sleep medicine practice with a proven business model, the majority of the program is devoted to the science of sleep apnea.
General dentistry is physically demanding and few of the procedures can be handled by support staff. With a sleep medicine practice, a dentist who had considered retiring can extend his or her career, with support staff handling much of the oral appliance therapy.