Andy Wirth has a long career in tourism and understands exactly what makes tourists flock to one destination rather than another. His company, Squaw Valley Ski, aims to make the Squaw Valley a top destination for tourists looking for an alternative to the warm sunny beaches California is most well known for. Recently appointed as chairman of the Reno-Tahoe Regional Air Service Corporation, Andy Wirth is very closing to accomplishing this goal. As a chairman of the board he will take responsibility for ensuring that the region receives the ample air traffic it needs to realize this growth.
A key part of Andy Wirth’s plan to boost tourist is to connect the Squaw Valley and Alpine Meadows with a gondola between the two areas. This would give tourists vacationing in one area an easier time reaching the other with less hassle. Until recently the two ski resorts have remained distinct from each other and maintained separate slopes and cultures. Wirth’s plan to unite the ski resorts would involve connecting them in three parts. Beginning with the base of Squaw Valley the gondola would stretch over the ridge between the mountains the resorts sit on and reach the base of Alpine Meadows on its other end.
Andy Wirth’s ability to manage resort areas and ensure prosperity isn’t something seen very often. The challenges involved in making a resort successful require an understanding of everything from the local geography of the resort area to the demography of potential tourists. It requires someone with the ability to understand how to control for risks and factor in every detail. As CEO of Squaw Valley Ski, Wirth will prove he has exactly what it takes to grow Squaw Valley as a tourist destination.