The Australian luxury lingerie business, Honey Birdette has recently reached a new level of success for a brand that was only established in 2006; over the course of the last year the global growth of Honey Birdette has seen the company grow in a number of valuable markets that have allowed the company to become a major force in a number of countries where this impressive brand has been building a dedicated following.
In the U.S., Honey Birdette has been seeking to grow its success as an Online retailer that reflects the large area the North American market covers, while in the U.K. Online sales are important, but a greater emphasis has been placed on physical store locations. The success that has been seen in the U.S. market has resulted in a dedicated digital platform being developed that will focus on North America, following the recent announcement of a 2016 Online sales growth of more than 370 percent in the U.S. alone.
The Honey Birdette brand is also looking to establish itself after finding itself one of the fastest growing luxury retailers in the U.K., which has resulted in the lingerie based company looking to add to the three physical location opened in 2016 in the south of the U.K. National expansion is planned that will see 40 locations available for customers across the country by the end of 2018.
The growing level of sales seen by Honey Birdette is based upon then high quality of the products available developed under the creative control of founder Eloise Monaghan, who remains an integral force in the future direction of the company.
Although the high quality of the lingerie and adult products sold attract Online sales, the development of a team of sales associates who use their skills to create a performance each day at Honey Birdette stores across the world have been important to the continued growth of the company.