Green Park Brands recently introduced Hippeas, a vegan, gluten-free crunchy chickpea puff snack in the United States. Designed to appeal to health-conscious consumers, Hippeas are also USDA organic certified, low-calorie; with a measly 130 calories per serving, and non-GMO.
Livio Bisterzo, head of Green Park Brands, geared his startup toward millennials, therefore, he put a great deal of time into determining which flavors would tempt young American consumers. Bisterzo discovered that they preferred global flavors, so Hippeas are currently offered in six delicious flavors: Far Out Fajita, Pepper Power, Happenin’ Hickory, Maple Haze, Vegan White Cheddar, and Sriracha Sunshine. Hippeas packaging is tailored for the modern hippie, with the traditional yellow smiley face updated with a tongue colored to match the snack’s flavor.
After several lifestyle brand entrepreneurial ventures, Livio Bisterzo started Green Park Brands in 2015. His passion for healthy eating drove him to manufacture healthy snacks that also had a positive social impact. “Peas, Love & Giving Back,” Hippeas slogan, embodies Green Park’s philosophy of giving back to the communities that grow the chickpeas. Partnering with Farm Africa, Hippeas will donate a portion of each sale to support chickpea farmers in eastern Africa to help them build a better life for themselves and their families. Bisterzo is planning to develop a fair-trade co-op in Ethiopia, which will supply Hippeas’ chickpeas.
Born in Italy, but now a Los Angeles resident, Bisterzo says Hippeas is just Green Park Foods first product, more healthy food brands will follow.
An expert in brand building, Bisterzo launched a bold advertising campaign for socially conscious young consumers that features bold colors, peace signs and updated hippie slogans like “giving peas a chance” and “Power to the PEAple.”
While Vegan White Cheddar and Far Out Fajita Hippeas are sold at Starbucks. Other retailers, such as Whole Foods, will start carrying all six flavors of the snacks by the end of 2016. The snacks are already a big hit at Starbucks and they old out within an hour on Amazon.