Lori Senecal is one of the globally recognized digital advertising professionals. She is the current CP+B global CEO and also serves as the MDC Partners Network’s president. Senecal was offered her current position at CP+B in March 2015 and will be retiring from the company in December 2017. Her service has significantly assisted in improving how the firm relates to its clients. CP+B has never lost a customer since she joined it. The agency’s chairperson, Chuck Potter, has been striving to ensure that he has a perfect replacement for Senecal before she leaves. She has been working with him to make sure that her retirement will not have a negative impact on the company. Lori was appointed as the head of CP+B due to her excellent management and organization skills.
CP+B have been able to penetrate the local and global advertising industry due to the outstanding expertise of Lori Senecal. She has played a significant part in the establishment of reliable communication and management strategies that have facilitated coordination in all the company’s ten branches. Lori has good relationships with the employees of the enterprise. Within her first year as the CP+B global CEO, she managed to secure the American Airlines account. Visit Adweek to know more.
According to NY Times, the advertising agency is currently trying to improve the management skills of the administrators of its regional offices. It is focused on making them ready to take Lori position when she leaves. Danielle Aldrich was recently appointed to be CP+B West’s president. Before being offered the promotion, she was the CP+B Boulder’s co-managing director. She is now in charge of operations at Boulder and Los Angeles divisions of CP+B. Other executives that were promoted include CP+B Europe’s Richard Pinder, CP+B Brazil and Miami’s Vinicius Reis, and CP+B Beijing’s Bamboo Yee. Aldrich has been an employee of CP+B for the past 14 years. She has had an opportunity to serve American Airlines, Hotel.com, and Hershey accounts.
Lori Senecal has made significant accomplishments in the years that she served as an advertising expert. She joined the industry while living in Canada and never imagined of being an executive of an internationally recognized agency. Lori has held administrative positions in companies such as McCann New York, KBS+, and MDC Partners Network.