NGP VAN’s Software Targets the LGBTQ Voters

NGP VAN is a leading technology provider progressive campaigns and organization and offers a join together platform covering the best new media, organizing, fundraising and field products. The firm which was founded in 1997 has over 20 years experience and have provided software products and award-winning services especially to Democratic campaigns as well as progressive organizations. NGP VAN has handled more than a thousand campaigns and organizations, and some of their clients include the national Democratic committees, labor icons, progressive and non-partisan PACs, the Democratic campaign including other organizations. The software company has been used by Barack Obama in his 2008 and 2012 presidential campaign, Hillary Clinton and also by Bernie Sanders in 2016. The information that is generated through the software from NGP VAN firm helps candidates to craft their campaigns in a better way that is focused on what the voters like, political views, their attitudes and the reforms that they need in their government hence easing the campaigns for the candidates. The data also assist the craftsmen to come up with a targeted advertisement for specific groups of voters. The firm is committed to creating an intergraded next-generation campaign technologies so that clients who look for their services can win.

The Washington D.C based company has also recognized the importance of lesbian, gay, bisexual, transgender and queer (LGBTQ) vote and has now incorporated an inclusive property in their software that is more LGBTQ friendly reports Washington DC patch. Many software companies are still using the binary gender labels in their demographic data, but NGP VAN has integrated the use of non-binary gender pronouns in their voters’ contact accounts. With this crucial change, the volunteers, donors, and supporters can now be addressed most accurately. It has been reported that there are more than ten million LGBTQ across the United States and therefore targeting these large number of voters will mean a thing for the progressive Democratic campaigns. The voters are mostly found in the urban and the suburban areas and will form part of the demographic and democratic campaigns. Apart from the inclusiveness of the lesbian, gay, bisexual, transgender and the queer vote, NGP VAN has also a more inclusive gender view in their progressive political campaigns.


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