Omar Yunes is the brand representative of Sushi Itto in Mexico. Sushi Itto operates a food chain with the franchise in different parts of the globe. At the age of 21 years, Sushi got the opportunity to run the Mexican’s franchise of the food chain that has grown over time to 13 franchise units with branches in Mexico City, Veracruz, and Puebla. His units represent 10% of the total units owned by Sushi Itto brand.
Omar Yune Sushi won the award for his outstanding performance in his networking model. He won after an evaluation by the hotel chain on the impact of the network on the target market. According to the organizer of BFW Mexico, Diego Elizarrarras, Sushi also scooped the first place in the national qualifier. He described Sushi’s win as a reward for the efforts by the franchise to implement a working relationship with the mother company and the clients. He further attributed the success to a clean management of information that allowed for easy scrutiny of the franchise performance.
The event aims to recognize and reward efforts by the franchise in the country. The award ceremony also recognizes the contributions made by the franchisee in marketing and branding of the products as well as ideas that promote business in the country. The organizers also seek to recognize teamwork, innovation and leadership qualities in running the franchise. 34 franchisees from Mexico participated in the selection of which eight finalists were selected. The finalists proceeded to the Sushi Itto awards event featuring franchisees from different countries across the globe where Omar won selection as the best.
Omar Yunes expressed his joy and appreciation of receiving the award. He attributed the success to the outstanding performance of his team of 400 employees working in his 13 franchise units. He added that contribution of ideas by the management team and satisfactory service by the employees to his clients gave his franchise the winning combination. His win as noted by the organizers provided an expression of the developing relationship of the franchise and franchisee and increased improvement proposals generated by the teams.