Roberto Santiago started his business career after a formal education at Pio X-Marist College and the University Center of Joao Pessoa. While at the university center, Santiago obtained a degree in business administration. It can be said that in a lot of ways, Santiago hit the ground running. At a very early age, he started his own cartonnage business. The company would design and manufacture the cardboard folding cartons that many other companies used in their products. He built a large customer base and gained a solid reputation in the business world. This success was a turning point in Santiago’s career, however, because as his company grew he decided to shift his focus onto real estate.
Spectating properties or owning prebuilt establishments was not going to work for Santiago. He had it in his head that he wanted to create something special, something that no one had ever seen before. He decided to locate his new building in Joao Pessoa because of his successful history there. He saw a need in the community and knew that his next big endeavor would enjoy an enormous amount of success within the city. The question became, what kind of facility had Santiago been planning? In 1989, the public would wait no longer as the doors to the innovative shopping facility Manaira opened its doors.
The first steps that patrons took into Manaira were mesmerizing. The complex featured stores that sold everything from furniture to jewelry, with a differing price points that catered to shoppers from all levels of society. There were also a variety of entertainment options that they could participate in within the gaming center. In addition to the 1,500 stations that guests could use, the center also featured a working amusement park and bowling alley. Over the years, Manaira is subject to renovations and updates on a frequent basis to keep the facility in top running order. When guest come into Manaira they know that they are getting the very best.
Today, Manaira remains a popular tourist destination and enjoys a large degree of fame as one of Brazil’s largest shopping malls. The facility even features a concert and event center dubbed Domus Hall. This has earned it international reputation because of its popularity among musicians. The facility can safely house up to 10,000 people and has private suites that make it ideal for any musician on the go. Throughout the years, Manaira has shown that it has the strength to survive and become a truly unique gem for the Brazilian people. As Santiago grows his empire has also grown the city of Joao Pessoa. He takes pride in the community that helped build Manaira and hopes to continue that legacy with more facilities that share his vision of quality.