The technology, fashion, and e-commerce markets are expanding. Retail e-commerce profits have been increasing, and they are expected to continue growing in the future. Startups and continuing businesses have used numerous methods to attract customers. The membership program has been used by many businesses to capture the attention of customers. Other companies have also applied different methods. The TechStyle Fashion Group is the first company to use the subscription program model.
JustFab established the first fashion membership program in 2010. It was the first in the retail industry for footwear. The program was beneficial to its VIP members who received more than 30% discount. The VIP members also received loyalty rewards, promotions, and free shipping. The model attracted more than 6 million members in two years. JustFab sold 2.5 million shoes in the first three months of 2012.
JustFab then expanded its operation in the next four years by acquiring ShoeDazzle and FabKids. It also opened stores in Germany, the United Kingdom and in other six countries. It also opened Fabletics alongside Kate Hudson. JustFab underwent some adjustments and changed its name to TechStyle. The new tittle suited the company since it incorporated data science and e-commerce in its operations.
JustFab currently known as TechStyle was co-founded by Adam Goldenberg and Don Ressler. Adam Goldberg is a co-CEO of TechStyle. He started his venture in startups 20 years ago. At the age of 13 years, he established an online bulletin board that transformed into the Gamer’s Alliance gaming website. He sold the gaming website to Intermix at the age of 17 years. He was made the Chief Operating Officer of Intermax two years later. The appointment made him the young COO in the history of public companies. He left his job at Intermax and founded Intelligent Beauty which led to the birth of additional companies including JustFab and DermStore. Mr. Goldenberg is in charge of marketing and internal systems.
Don Ressler is also the co-founder and co-CEO of TechStyle. He has been involved in e-commerce and online retailing. Mr. Ressler has been successful in the business world. In 1997, he sold his Fitness.Com to Intermix Media. Prior to joining Intermix, he was the Chief Executive Officer and President of Fitness Heaven. He also co-founded Alena Media and Hydroderm. Don Ressler then co-founded Intelligent Beauty with Adam Goldenberg. Intelligent Beauty inspired the two entrepreneurs to establish TechStyle. Mr. Ressler is in charge of customer experience.