Techstyle Success under the management of Don Ressler and Adam Goldenberg

Techstyle Fashion Group is made up of various beauty, clothing, and accessories companies that were established by the Don Ressler and Adam Goldenberg. The two individuals have become successful due to their ability to satisfy the needs of the consumers. Goldenberg has been a businessman from when he was 15 years old. His first business was known as Gamers Alliance, and it served as a marketing network for gaming websites. In 1999, the company was bought by Intermix Media. Adam was later hired by Intermix Media as its VP for strategic planning. This forced him to quit high school so that he would discharge his duties well. At 20 years old, Adam Goldenberg became the youngest COO of the company.

 

Don Ressler also had a similar journey as a businessman before joining Intermix Media. He owned a website that was known as FitnessHeaven.com and sold it to the company in 2001. Ressler was skilled in raising capital for online businesses by the time he was selling Fitness Heaven. His knowledge of e-commerce is what motivated him to venture into the online fashion business. Don and Adam became close friends when they were workmates at Intermix.

 

In 2006, the two left Intermix Media and established a company that was known as Intelligent Beauty. The firm was a success, and it formed different renowned brands in the beauty and health sectors. While working at Intelligent Beauty Ressler and Goldenberg started brainstorming to develop a new method of online shopping. They were well informed about the high demand for trendy and comfortable clothing that was not readily available to the clients.

 

The duo later established Techstyle, which was called JustFab at that time. It started as a membership-based clothing business that enabled subscribers to get fashionable athletic clothing monthly. The company managed to secure funds from a top venture capitalist that is called Matrix Partners. Ressler and Goldernberg rebranded the enterprise in 2016, and it became Techstyle. The business has been combining fashion and technology. The two entrepreneurs are highly skilled in digital commerce, and this has made it easy for them to run the business.

 

Techstyle stands out in the fashion industry due to its high level of innovation. It is committed to offering clothes that make women comfortable and also increase their self-esteem. Don and Adam have been working hard to make Techstyle a leading provider of clothing and accessories across the globe. http://www.entrepreneur.wiki/Adam_Goldenberg

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