The Evolving Face of Eucatex

At 55 years, Flavio Maluf has achieved a lot in his life. Born in Brazil to a politician, he carved his path to becoming a successful businessman. One of his most prominent achievements is with his role in Eucatex. The company Eucatex started as a family business in 1951 but Maluf, armed withmechanical engineering and postgraduate business management degrees, only joined the business in 1987. He became the CEO of Eucatex S.A in April 2005, and since then, under his strategic management, the company has gained momentum and is now ahead in production.

 

Eucatex

 

Eucatex was founded in 1951, even before the birth of Maluf who would soon come in in 1987. The company was unique during that time because it was the first of its kind that put its concentration on environmental conservation despite its small size. Eucatex planted eucalyptus trees to conserve the environment for the sake of future generations, and after opening their first factory in Sao Paolo in 1954, it diversified its production to include acoustic ceilings, wood fiber plates, and soft sheets. As of today, the company also produces acoustic panels and insulation. The company’s product portfolio, under the leadership of Flavio, has expanded to include construction and furniture products.

 

His Role in the Company

 

When he joined Eucatex, Flavio’s work was mainly oriented towards the trade aspect rather than the technical department. However, over time, his role evolved, and he became active in both areas. Eventually, he joined the company’s board after he was invited by the then president of the company. Currently, he is the CEO of Eucatex, and his roles have also diversified. He is currently investing in innovative firms alongside launching new products by Eucatex. He has been able to guide the company through embracing technology and now, the company has a modern structure of management. As a leader, he understands the importance of advancing his knowledge and consequently, he continues to pursue courses such as trade, foreign exchange, and accounting. Today, the company is largely modernized and exports to up to 37 countries in the world. It also reaps big profits, for example, they recorded a R$ 10.7 profit in 2014.

 

 

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