Westwood One

Norman Pattiz is the founder and chairman of Westwood One and Podcast One. He was featured in an exclusive article in the Forbes magazine in May 2016 as a celebrity with infused great hits, and also explained key elements in money making. President Clinton, in the year 2000 appointed this fine gentleman to manage the Broadcasting Board of Governors of the United States of America.

This board controlled major radio broadcasting stations such as Voice of America, Radio Liberty and much more which attracted over forty million followers. His impeccable work on the board led to his reappointment by President Bush to operate the same board during his reign as president.

Under Podcast One, Norman Pattiz, the Executive Chairman in collaboration with Edison Research VP of Tom Webster today conducted the first ever study on pre-campaign and post-campaign to boost podcast advertisers. This campaign was carried out in the last half of the year 2016 in three separate studies to examine the performance of podcast advertising for five brands. Learn more about Norman Pattiz: https://www.crunchbase.com/person/norman-pattiz#/entity

They used some well-known brands, launched new messaging, and least known brands with the aim of increasing awareness and trial. Before they ran the podcast advertising surveys, an online survey by audiences of leading brands was conducted. Four to six weeks were allocated for each of the five products with the same methodology in each.

The results were significantly positive. The report on the event was released on the 9th of February 2016 which included the outcome of the advertising tests with five original national consumer brands over five product and service categories. The main findings were;

  • More than 60% of the listeners pointed out a particular grocery brand in the post-campaign compared to the 7% in the pre-study.
  • Product awareness significantly increased from pre- study to post-study in different fields. 47% for financial services for the product, 37% for the automobile market and 24% for the lawn and garden products.
  • The post-study revealed that more than one-third of the respondents were favorable to the auto aftermarket product which was an increase from the 18% of the pre-study. 16% in the pre-study expressed they were likely to use the lawn and garden product, which went up to 22% in the post-study.
  • A message campaign for an automobile aftermarket product increased by 60% from pre to post-study and a 76% increase for a casual dining restaurant. All this brought about by awareness of the products.

The research results validate the approach in advertising and measurements used by Podcast One and Edison Research. For more information and details of the study visit: http://www.prnewswire.com/news-releases/podcastone-chairman-norman-pattiz-announces-results-of-networks-brand-lift-studies-conducted-by-edison-research-300405404.html

 

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